Visualize This: The Power of Visual Aids in Marketing

Visual aids in marketing

The human brain is capable of processing images 60,000 times faster than written word.

The power of visual aids is absolutely undeniable in the world around you.

Whether it’s a famous photograph, painting, or company logo, visual aids invoke instant and powerful reactions.

Because of this, they are also incredible tools you need to be using in your marketing.

When people are scrolling through the internet, grabbing their attention can be difficult. The fastest and most reliable methods to snag their attention will be something they don’t need to think too hard about or spend time processing.

Anything you can do to relay information as quickly as possible can give you an edge over the competition. After all, the average attention span of an adult is about the same as a goldfish.

Because people absorb so much of their daily information through their eyesight, it’s important to focus on visual aids when creating your marketing content.

This will give you the best chance to snag the attention of a time-strapped consumer.

Evolve Your Marketing, Embrace Evolution

Humans are by their very nature visually oriented creatures. In fact, nature has adapted us to rely on this sense above and beyond all others.

This means from a scientific standpoint, visual cues work far better than other forms of media. Because of how mankind has evolved, humans react much quicker and stronger to the things we see around us.

Studies have shown that approximately 90% of the information processed by the human brain is visual. Not only that, but it is also capable of processing images 60,000 times faster than written words.

As if that weren’t impressive enough, studies also indicate that the sense of a visual scene can be felt in less than 1/10 of a second.

When it comes to absorbing information, no other senses can compare.

This all leads to one conclusion: when it comes to promoting your business, don’t tell people what you do; show them. People are far more likely to engage and react to pictures or videos than the simple written word.

By embracing the science behind it, using sight-based media in your marketing campaign will lead to much more effective results.

Vary Your Visuals

It is crucial for your business to focus on creating engaging visual content to attract your target audience.

When it comes to visuals, the first thought that will pop into many people’s minds is a photograph, or a cool graphic. Those are great visual representations, but there’s no reason to limit yourself to the basics.

Video clips, GIFs, graphs, colors, even changing a font style, are all ways for visualizations to bring your business to life.

Videos are great ways to show how your product is made or used, or introduce your team and organization. They’re wonderful for all sorts of demonstrations.

If you run a restaurant, the image of a sizzling steak and potato, dripping with butter, is sure to make customers hungrier than a simple description.

If you’re trying to convey a lot of information in an article, data presented in the form of a chart or graph will be much easier to mentally digest than line after line of text.

All of these visual signals serve to not only convey information extremely quickly, but can also break up articles, making them easier and more engaging to read.

Be creative, and have fun with it—your customers will thank you.

‘V’ is for Victory… and Visuals Aids

There are very good reasons that platforms such as Instagram and YouTube have become so incredibly popular. The consumption of visual data is easier, quicker, and more appealing to the majority of consumers.

In one marketing survey, 67% of respondents indicated Instagram as an effective social media marketing platform. As an entirely visual-based media platform, it’s easy to see why it has found such success.

The more visual information you are able to use, the better off your company will be.

As the old saying goes, “A picture is worth a thousand words.” This adage holds true in most walks of life, but especially so in marketing.

The sea of competition is fierce and loud. There’s no reason to struggle to be heard through all that noise—at least not when you have a chance to be seen.

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