Forty-two dollars for every dollar spent – that’s the return-on-investment email campaigns generate on average.
Growing your business is always at the forefront of your mind. From generating traffic to boosting revenue, finding new and better ways to do it is always a priority.
With more active email users than all of social media combined, it’s easy to see why email campaigns have the power to take your business to the next level.
If you don’t already have an email campaign in place, there’s no better time than now to get started.
Let’s break it all down.
Make it Simple
A successful email campaign takes time to build.
If your business is just starting out, you’re probably wondering where to begin. It takes some time, but it’s worth the effort.
Start building your list by utilizing the traffic already generated by your website. Offer the option to sign up for updates, newsletters, or whatever you’ll be offering.
Make it as easy and simple to sign up as possible, placing the call to action in a conspicuous place.
If you have an online business, offering the option to sign up during the checkout process is a great method, because people are already there and clearly interested in what you’re selling.
Sometimes businesses spend more time interacting with customers in person rather than a website, but that’s OK too. Retail businesses, restaurants, and hair salons would likely fall into this category.
If that’s the case, you can ask for email addresses during checkout, or attach a note with every purchase – such as a business card or receipt printout.
There are a lot of ways to do it, and no right or wrong answer. The key is to pick an option and track how well it works. If it’s not generating many subscribers, simply try another method.
Unless it’s easy and convenient to sign up, people aren’t going to do it.
Make it Worthwhile
In addition to making it simple to sign up, there also needs to be an incentive. No matter how easy it you make it to subscribe, unless there’s reason to, it’s unlikely visitors will care.
So, what sort of incentives should you offer?
There’s a variety of successful, proven methods, and they can be used independently or in conjunction with one another.
Coupons, subscriber discounts, and offering valuable information are all powerful ways to entice people to sign up. A simple 10 or 20% one-time discount for subscribers is a great way to catch the eye of a potential client.
Alternatively, customers can be lured by offering exclusive content or special deals accessible through email. Special videos, project ideas, or members-only sales are all great ideas.
Even if coupons or exclusive deals isn’t exactly your cup of tea, offering useful and helpful information on a weekly or monthly basis goes a long way.
For example, if you’re working for a cyber security company and there’s a big risk out there, give them information about it. Pair this with how you can help them solve the issue before it becomes a major problem, and you’re likely to start generating leads.
If you’re running a hardware store, offer project plans and ideas, or product reviews on new tools and accessories.
By making the process as simple as possible and giving viewers a reason to sign up, you give your email list a chance to grow.
Final Thoughts on Growing your Email Campaign
When beginning to grow your email list, don’t get discouraged if you don’t have thousands of subscribers at first. The key is to remember that those who do choose to sign up often become some of your most valuable customers, returning time and time again.
Keep the content fresh, relevant, and non-disruptive. You don’t want to make it seem forced, or as if it’s a big sales pitch.
Because the customer is already showing interest in what you do, they’re far more likely to continue patronizing your business.
Sometimes they just need a little weekly reminder.