Whether you’re an established company, or just trying to get your business up and running, the need for growing your marketing is evident.
But rising costs of advertising and budget constraints often leave one scrambling for ideas.
Fortunately, even as companies do everything possible to squeeze every last penny from you, there remain completely free marketing tools to boost your presence and up your game.
Let’s take a look at what freebies are available to grow your business.
Social Media: Getting the Word Out
Social media is a fast and reliable way to connect with friends and family but, as you’ve likely seen, it can do so much more.
In 2020, over 3.6 billion people were using some form of social media, a number that increases by the day. People are also spending more time on social media than ever before, averaging over two hours per day.
Signing up for Twitter, Facebook, Linked In, Instagram, etc., is a simple and effective way to reach out to potential customers.
These platforms serve to begin the building of your brand, and really engage your customer base. If you aren’t using them yet, it’s time to start. From promoting your blog articles and sharing customer stories, to publish engaging graphics and product information, your social media accounts serve as a gateway to your brand and its voice.
Social media is easily the first step in spreading your message to as many people as possible.
Google Analytics: Tracking the Data
Google Analytics is another free marketing tool you can use to track all sorts of data from your website.
Google Analytics allows you to track how long visitors stayed on your webpages, what devices they used to access it, how long they spent, and much more.
Further, this program will allow you to see the genders, age groups, and other demographics to help you reach your target audience. And you can see which pages inspire the most engagement, while also tracking where people go after they land on a certain page and whether or not they actually turn into conversions (complete a form, download content, etc.).
Google Analytics can seem intimidating at first, but it provides a wealth of information. They even offer free courses for beginners.
Google Trends is on the Rise
As far as free marketing tools go, Google Trends is an often-overlooked one.
Yet, it can provide important information, especially in determining — you guessed it — trends of your customers and audiences similar to them.
For example, if you were operating an online shoe business, tracking which footwear is in season would be beneficial.
You can see from the above example that people reduced searches for boots, and increased searches for sandals, right around mid-February. You could then adjust your inventory or advertising accordingly.
This could be applied to a variety of seasonal occupations, as well as determining which products might be more popular at any given time.
Bitly: A Link to Success
Bitly is a free marketing tool that not only shortens your website links, but also shows you which links are getting the most results.
The way it works is simple: you enter the URL you want your audience to visit, Bitly converts it into a much shorter link. Simply copy and paste in place of the original, and voilà.
But why go through all this hassle? Simple.
Bitly keeps track of links you use. Need to know which links are getting the most clicks? Bitly has you covered, but it isn’t done yet.
This little gem of a tool shows you the time of day you get the clicks, the geographic location they came from, and how those viewers arrived at your page (e-mail, Twitter, Google searches, etc.).
This is useful to see which pieces of content your audience is engaging with most.
Once you see what’s working and what’s not, you can steer your valuable (and limited) time in the right directions.
HubSpot – Keeping the Leads Alive
At its core, HubSpot is a dynamic customer management system (CMS).
It tracks the customer journey and lets you know if people clicked and read your emails. Additionally, Hubspot keeps tabs of all of your customers, allows you to segment them, and tracks sales.
Think of SalesForce, only less complex.
What we’ve found really useful about HubSpot, beyond your standard CMS tools connects to your website forms.
What does this mean? In the event your website forms fail to send information to your email, Hubspot still sends confirmation that the form was completed so you don’t lose the lead.
And, it adds both the company name and customer name to your database while showing you where they went on your website and eventually converted.
HubSpot also manage content and improve customer service.
The best part? The free version does all of that!
Canva – Design Your Brand
If you’re looking to create business cards, logos, or any other graphic design, and you don’t have the access or know-how for Adobe programs, Canva is a must.
With easy-to-use interfaces and hundreds of templates available, even those with limited design backgrounds can make beautiful and eye-catching graphics in minutes.
You can upload your own images, or use stock photos Canva provides.
Upload them directly to social media, or in any other number of ways you need.
With Canva, your imagination is the limit, and it’s free.
Webpushr, Notifying the World
Webpushr offers notification services to customers any time new content is distributed.
This free marketing tool provides the option for web visitors to “opt-in” for alerts and notifications any time new material is distributed.
Sure, most people will probably choose to ignore it, but if even a small fraction of users choose to follow you, you will automatically be put in touch with them.
And because they are the people who are interested in your business anyways, this is exactly the demographic you’re targeting.
When used in conjunction with email campaigns and other regularly distributed content, you can be sure to hit the client base you’ve been after.
At some point, there’s a good chance you’ll want to start sending out emails. Lots of emails.
Coupons, newsletters, product offerings… the list goes on.
Mailchimp offers a convenient way to reach out to thousands of people and deliver your message right to their inbox.
Experiments show that using a marketing platform like Mailchimp lowers the messages sent to spam, and increases the likelihood your target audience will get the message.
Although Mailchimp charges for their more specialized services, they also offer a fantastic basic, entry-level option — mailing lists up to 2,000 people and up to 10,000 emails per month — for free.
Free Marketing Resources Tools Better Together
These free marketing tools are great ways to engage and interact with your target audience.
From spreading the word, getting customer feedback, and managing your advertising, you needn’t spend a fortune to get rolling.
Alone, each of these free marketing tools play just a small role. But when used in combination, they become powerful enough to boost traffic and increase leads.
If you are looking for an edge in your marketing, there’s no harm in the simple phrase: “If it’s free, it’s for me.”
Need help with getting your marketing started, or just making it work better for you? We’re here to help you get the most out of your marketing efforts.
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